Updated: Jul 28
YouTube is updating their monetization policy and LOWERING criteria so you can get monetized sooner. Woohoo!
This is great news for smaller creators and those just starting their channels!
We’re going to answer a few questions you're probably wondering about YouTube’s new policy for monetization, so keep reading, or check out the full podcast episode.
How To Earn Money From YouTube
First, let’s go through all the ways you can currently earn money from within the Youtube platform.
1 - Adsense
With Google Adsense you receive a percentage of YouTube’s ad revenue from ads played on your videos.
2 - Super Chats, Super Thanks, Super Stickers
These are all fan-funded options for viewers to send you one-time payments. I think of these as kind of like tipping a creator.
3 - Memberships
Memberships are an option for viewers to subscribe to receive exclusive perks you set up, such as exclusive videos.
4 - YouTube Shopping
A shopping option to sell merch to your viewers, such as t-shirts, hoodies, and stickers.
YouTube is rolling out changes to their monetization criteria to make it possible to access some of these monetization options sooner!
Youtube Monetization Rules 2023 | What's Changing?
Now, let's get into the changes we're expecting to YouTube's monetization rules in 2023.
Old Monetization Rules
Previously, in order to get access to ALL of the previously mentioned funding options, you needed:
4000 watch hours over the past year
10 million Shorts views in the last 90 days
Monetization Rules in 2023
Moving forward, in order to gain access to some of the above monetization options you only need:
3 videos uploaded in the last 90 days
3000 watch hours over the past year
3 million Shorts views in the last 90 days
With these new changes, creators can gain access to some options sooner, including Super Chats, Super Thanks, Super Stickers, Memberships, and YouTube Shopping.
You won’t need to reapply to the YouTube partner program to start earning from revenue sharing through ads once you reach existing eligibility criteria.
Is YouTube Too Saturated To Start A Channel Now?
Short answer: no.
There are tons of opportunities for niche channels PLUS don't forget about the YOU factor! You bring a uniqueness to your content that no one else can.
YouTube is a search engine and it's a great opportunity to get found by your target audience. Don't sleep on YouTube!
Should You Upload A Podcast To YouTube?
Now that we know YouTube is lowering the criteria for applying to the YouTube Partner Program (YouTube’s monetization program), that's even more incentive to put your podcast on YouTube as well.
But besides that, you can take advantage of the fact that YouTube is a search engine with millions of users each day.
What do you think of these new changes? Leave me a comment below! I’d love to know your thoughts and what this means for you and your channel.
Tap Into The Potential of YouTube
Book a FREE 15 minute session to chat about your goals and how video fits into your overall business plan.
If you’re ready to put in the work, book a 1 hour YouTube Strategy Session to get started on your channel.
Grab your YouTube Starter Kit. The kit includes my video description template, thumbnail templates, channel banner templates, social media graphics, a closed captioning guide, and
additional social media content guide. All the bits and pieces you need to get your videos posted and shared.
My hope is that this kit will help break down and eliminate some of the analysis paralysis you may be facing so you can get your content out there in front of your audience ASAP without feeling like you have no strategy whatsoever.
About the Author
Sara is a Registered and Licensed Dietitian, artist, writer, and video editor. She holds a Bachelor's of Science degree in Nutrition from Oregon State University. In 2021 she founded The Kerrminator LLC, which specializes in creative services for Dietitians including video editing, graphic design, and content creation.
Are you interested in starting a side hustle and want to learn more about the potential of video for your business?
You should check out my ebook, Embracing Video to Communicate Nutrition. It offers guidance for exploring your options and steps to get the ball rolling on your new venture.
Check out these related posts below to help you start and grow your YouTube channel successfully.