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YouTube Growth Hacks: Marketing Strategies

Updated: Jul 17, 2023

In this post we’re talking YouTube growth tips! If you haven’t already read this article where we share 5 tips on Growing A YouTube Channel, then definitely give a read after you finish this one.


In this article we’re sharing 5 more YouTube growth hacks or marketing strategies to help you organically grow your YouTube channel.


Let’s get right into it!


How To Grow a YouTube Channel From 0



Promote on social media

Group of content creators collaborate and share on social media on their phones.

You put tons of effort into creating and producing your YouTube videos. It would be silly to only share it on YouTube.


You can use other social media platforms to funnel more people toward your channel and grow your overall audience.


Trim clips and highlights from your videos to create short form video content to expand your reach. Including highlights of fun, engaging moments can capture the right people who want to click on your profile and follow you for more content.


Plus posting on social channels allows you to be…social. Sure, you can reply to YouTube comments, but there are many more opportunities to engage with your audience on other social media platforms as well.


Take advantage of these features to engage, elicit feedback, ask questions, answer questions with a video reply, request input on future content, and grow your brand.




Include Calls-To-Action

Content creators encouraging audience to like video to help improve video engagement.

Don’t forget Calls-To-Action (CTA) in your videos. Calls to action prompt your viewers to take action on something specific, depending on what your goal is.


Sometimes the simple action of reminding your viewers to subscribe is enough to encourage more people to subscribe that otherwise wouldn’t think to before clicking off the video.


As you get to know your audience well and as you start to build up a collection of videos you can prompt your viewers to watch another video that expands on a related topic. By using a pop-up cards in your video or listing related videos in your video description you can keep people on your channel for longer.


Subscribers aren’t the only way to grow your channel. Improving your engagement rates can show you have an engaged audience. Encourage them to Like the video or leave a comment or question that you’ll answer in the next video.


If you want to encourage people to binge more of your content and increase your views, provide a CTA and end card to a specific video or playlist on your channel you think they would enjoy.


Don’t forget your calls-to-action!




Assess Your Metrics

YouTube content creator assessing channel metrics to grow YouTube channel.

Take time to look at your metrics, and not just your total subscriber count or total view count.

A great metric to review is your video’s watch time and average view duration. Check to see if the majority of people are clicking off the video immediately or if they’re watching until the end.


Is there a drop off point on the graph that shows a lot of people left?

Use this information to figure out what you were doing in the video at that time that could have caused viewers to bail.


You can also use these metrics to determine if there are moments in your video that people re-watch a lot or if you see plateaus, that means you’re holding your audience's attention during that time.


Use this information to make more content that your audience likes and strategize how to make it better.


Other key metrics to look at are your impressions and click-through-rate (CTR). Are you getting a lot of impressions, but not a lot of clicks? This may be time to evaluate your Thumbnails and/or video titles to help them stand out and get clicks.


If you decide to change something, change one thing so you can determine whether it helped/hurt the video’s performance. If you change too many things at once, you may not be able to tell what caused the change.


There are tons of tools to help you improve your videos so don’t sleep on your metrics!




Collaborate With Other Channels, Creators or Brands

Content creators discussing collaboration to grow youtube channels.

A great way to grow your channel is to collaborate with other channels and creators.


There is a synergy with collaboration with other creators. Synergy is the idea that the collection of parts is greater than the sum of their parts.


You can tap into each other’s audience and multiply your reach.


Collaborations with audiences that make sense are key. If you have a channel about butchery, you probably don’t want to tap into the audience of a vegan cooking channel.


However, if you’re a Registered Dietitian creating a channel centered around ADHD nutrition, it may make sense to collaborate with a therapist who specializes in ADHD and covers various ADHD topics on their channel.


A collaborative sharing of audiences can be synergistic - grow together.




Be Consistent And Post Regularly

Content creator sits on regular dotted pattern.

My last tip to grow your YouTube channel is to post regularly, but there’s some flexibility with this tip.


There are channels that post when they post and don’t keep a regular schedule, but still have massive audiences.


It’s important while you’re still finding your audience to maintain regular uploads and consistent content so that the YouTube algorithm can figure out what to do with your channel, who to show your channel to and where to rank you.


As far as your audience is concerned, be reliable. If you can post once a month starting out, be consistent and post once a month.


Youtube is a long-game so stick with it!




Wrap Up: YouTube Growth Hacks and Marketing Strategies

There's no one strategy to growing on YouTube, but following these tips can help guide your YouTube strategy and help your channel grow. Always make creating valuable content your top priority.


Do your research, catch your viewer's attention, find your place in the algorithm so you show up in search, and don't forget to engage with your audience.


What are you already doing with your channel? What new strategies are you going to try? What strategies have already worked for you?


Let me know in the comments below and what you'd like to see from me next.


I also encourage you to check out my previous posts below covering tips to start a channel and video ideas for dietitians if you need more inspiration and guidance in those areas.



 

About the Author


Sara Kerr, RDN, LD

Sara is a Registered and Licensed Dietitian, artist, writer, and video editor. She holds a Bachelor's of Science degree in Nutrition from Oregon State University. In 2021 she founded The Kerrminator LLC, which specializes in creative services for Dietitians including video editing, graphic design, and content creation.


 

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