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Creating and Selling An Online Course: Are Online Courses Worth It?

Registered Dietitians are trusted health professionals who play a crucial role in guiding individuals towards more informed dietary choices.


Although one-on-one consultations are invaluable, many dietitians are recognizing the potential in online courses not only as a segment of their business, but to reach a broader audience and provide comprehensive education.


Are online courses worth it?

Before you decide whether selling an online course is the right move for you or whether an online course is worth it, you should first take a moment to reflect and define what “worth it” means to you.


Consider questions like, “How much money do I have to make for this to be successful?”... “What value will it add to my existing packages?”... “How much time and assets can I invest in creating the course?”... “What is the timeframe I’d need to see results to call the course a success?”


Let’s explore a few of the many benefits for both RDs and the public so you can decide if online courses are worth it for you.



11 Advantages of Selling Online Courses


Person watching an online course lecture on laptop.

1. Online Courses offer Access to your expertise. 

By creating an online course you can offer the public your knowledge, expertise, and guidance as a qualified dietitian.



2. Courses offer Convenience

Online courses allow individuals to access your knowledge, expertise, and guidance on their schedule. If they want to learn from you at 2:00 am they can do that.



3. Affordability of Online Courses

Compared to 1:1 counseling packages, courses can be more budget-friendly, which can make valuable nutrition education accessible to a wider range of individuals.



4. Courses offer Diverse Learning Options

Dietitians have a wide range of experiences and expertise and can create courses on a variety of topics catering to all sorts of diverse audiences. Additionally, offering courses creates an alternative learning opportunity outside of the typical 1:1 counseling style.


Peer support accessed through online course community

5. Online Courses Offer Peer Support

If you choose to include an online course community alongside your learning modules, this community-building enables participants to connect with individuals on a similar journey, fostering a supportive environment for learning and behavior change.



6. Courses Help Expand Your Reach

By broadening your product/service offerings to include online courses, you can potentially reach a larger audience compared to simply offering counseling sessions.



7. Selling An Online Course: Passive Income

With 1:1 sessions or group sessions dietitians are exchanging their time for money. With courses you do work up front and then the courses can generate passive income.



8. Online Courses Offer Professional Growth

Designing and delivering courses enhances dietitians’ professional standing. It establishes dietitians as experts in their area of practice, attracting more clients and industry opportunities.


Top down view of business professionals walking on a white tile floor

9. Courses Offer A Flexible Teaching Format

Dietitians can use various teaching formats, such as videos, worksheets, quizzes, and live Q&A sessions, to engage participants and create an interactive learning experience.



10. Online Courses Offer Customization

Courses can be tailored to address specific concerns you see from your audience and meet their unique needs, allowing dietitians to offer highly relevant content.



11. Online Courses Offer Enhanced Marketing

Courses can serve as a marketing tool in themselves. You can offer a free or low-cost entry-level course to guide people into your funnel.


A free or low-cost course can serve as a low-barrier entry point for individuals who may be interested in seeking out additional services from you such as individual consultations for more personalized guidance.



Summary

So, are online courses with it? Creating and selling an course is a win-win for both dietitians and the public they serve.


For the public, it means access to expert advice on a flexible schedule and at an affordable rate.


For dietitians, it offers the opportunity to establish themselves as leading experts in their area of practice, expand their reach, and earn passive income.


As the demand for credible nutrition information continues to grow, dietitians are well-positioned to meet this need.


Through the creation of high-quality courses, dietitians can make a lasting impact on the health and well-being of individuals and communities, and contribute to a more informed and empowered public.



 


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About the Author


Sara Kerr, RDN, LD

Sara is a Registered and Licensed Dietitian, artist, writer, and video editor. She holds a Bachelor's of Science degree in Nutrition from Oregon State University. In 2021 she founded The Kerrminator LLC, which specializes in creative services including video editing, graphic design, and content creation.



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