Updated: Jul 28
In this episode of aRDists Podcast I share my perspective on being a freelance video editor. I talk about why I pursued it and why I think other Dietitians should get on board with video editing as well.
aRDists Podcast Episode 3 - Highlights:
Nonsense going on this week: My amygdala sucks! Another anxiety story for ya!
Video editing is creatively fulfilling & mentally satisfying and that’s why I LOVE IT!
Video editing is important for your business - help turn your cold leads into warm-WARM leads
I answer some student questions about being a nutrition entrepreneur and advice for pursuing entrepreneurship
I also tease the next episode, which is going to be all about books by dietitians!
Why Am I A Freelance Video Editor?
Freelance video editing interested me for a number of reasons:
Personally, I find it creatively fulfilling. The process of creating a video from raw footage, images, and audio is a satisfying project every time.
I compare video editing to playing a game of Tetris. Video editing, to me, is like a creative problem-solving game through compiling clips into a timeline so they create an engaging, cohesive story.
Also, being a video editor as a freelancer doesn’t limit me to just dietetics. In that regard, I’m also able to take on projects outside of nutrition, which keeps things interesting for me.
Makes Me A Better Nutrition Communicator
Creating my own videos and editing them allows me the opportunity to communicate in my own unique voice.
Sometimes I feel like I can be a clumsy public speaker, but making my own videos allows me to create in a comfortable space and present myself in a polished video.
Contributing To The Dietetics Field
I feel like I’m contributing to a movement bigger than myself. By helping dietitians create video content I’m helping move the dietetics profession into the current century.
Why Dietitians Should Learn Video Editing
There are lots of reasons to learn video editing or at least incorporate some videos into your business.
People Love Googling Things
When a question pops up, people are very likely to do a Google search before going to their healthcare provider.
YouTube is a search engine of videos and dietitians should really be taking up space on YouTube covering nutrition topics.
Courses For Different Learning Styles
Video content can be incredibly valuable for clients who need something beyond just 1:1 sessions.
Having something they can watch, review, slow down, rewind, rewatch, take notes during, pause, and come back to allows for more flexibility of learning.
Build Your Know-Like-Trust Factor
By having videos on your website, you can build connection before you even bring someone on as a client.
You could consider having a welcome video introducing yourself, or maybe a video walking through your services and what you offer.
You could also provide a view of your patient portal so they know what to expect when working with you.
All of these things will uncover more about what you’re like to work with and how great of a fit you’d be for them.
If you provide these insights and sneak peeks into your practice, they’ll schedule discovery calls primed and ready with really focused questions because they’ll already know so much about you.
Sure, a written bio and a headshot is okay, but video takes it even further and gives them more information to build that know-like-trust factor.
Become a Video Editor or Hire a Video Editor Freelance
If you are interested in learning how to edit, I offer a course on video editing called the Video Editing Accelerator. Check out the course curriculum here.
If you’re ready to outsource your video editing, you can send your raw footage to me and I will turn it into a beautiful finished video.
I’m now offering YouTube management and podcast management services in addition to my freelance video editing services to help you expand your reach and grow your audience. Contact me for a custom quote and my freelance video editor rates.
Questions about video editing or becoming a freelance video editor? Leave your questions below!
About the Author
Sara is a Registered and Licensed Dietitian, artist, writer, and video editor. She holds a Bachelor's of Science degree in Nutrition from Oregon State University. In 2021 she founded The Kerrminator LLC, which specializes in creative services for Dietitians including video editing, graphic design, and content creation.
Are you interested in starting a side hustle and want to learn more about the potential of video for your business?
You should check out my ebook, Embracing Video to Communicate Nutrition. It offers guidance for exploring your options and steps to get the ball rolling on your new venture.