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AI Tools For Marketing Online Courses

Are you feeling overwhelmed by all the new AI tools like Chat GPT, Midjourney, and Gemini as an online course creator?


Whether it’s through writing blog posts, creating course descriptions, or even video editing, AI tools can help streamline numerous marketing tasks for online course creators.


00 how to leverage artificial intelligence to effectively market and sell your online courses.




Person using AI tools for marketers on ipad.


How AI Can Enhance Your Online Course Marketing Strategy


With numerous new AI tools and advancements, keeping up can be overwhelming. The key is to start with a marketing strategy and identify a few AI tools that can best support your goals.


Here are some of the areas that AI can help with streamlining your online course business.



Targeted Content Creation

AI writing tools can drastically increase content production, automatically generating blogs, emails, or ads based on your writing style, voice, and brand.



Automated Personalization

Using AI, you can analyze data on user interests and behavior to deliver personalized messaging, recommendations, and experiences which drives higher engagement and conversions compared to generic messaging.



Market Research

AI-powered tools can help identify trending topics, questions, and interests related to your courses to help tailor your content for maximum engagement and reach. 




Pros and Cons of Using AI Tools for Marketing


Graphs and charts on table reviewing pros and cons of using AI tools for marketing

While the potential benefits of using AI tools are exciting, there are also important limitations and risks to consider. 



Pros of AI Marketing Tools:

  • Increases efficiency and productivity by automating repetitive tasks.

  • Enables content creation at scale.

  • Allows for personalization and targeted messaging through data analysis.

  • Reduces labor costs compared to employing human workers.


Cons of AI Marketing Tools:

  • Still requires human oversight and guidance.

  • Cannot produce completely original creative ideas.

  • Potential for bias, errors, and data privacy concerns.

  • Challenges with proper implementation into workflows.

  • Outputs need monitoring and refinement before publication.




Common AI Tools for Marketers


AI tools work best when paired with human creativity, strategy, and oversight to be a major productivity booster. Here are some of the most useful AI tools for online course marketers:




AI Video editing program.

Pictory - Generate engaging video content from text articles and blog posts.


Descript - This video editing tool allows you to edit videos by focusing on the script.  You can make edits directly in the text transcript and automatically sync audio and video.




Content Generation


Copy.ai - Generate marketing copy like emails, ads, and social media posts.


Jasper.ai - A content creation platform that can draft long-form content like blog posts, video scripts, and even whole books from your outline or prompts.


Grammarly - An AI-powered writing assistant that checks grammar, enhances clarity, and suggests improvements for more professional and impactful writing.



Social Media Management


Hootsuite - Social media management platform that allows you to schedule posts, track performance, and manage multiple social media accounts from one place.




Effectively Marketing Online Courses Using AI Tools


AI marketing tools can be powerful when used correctly. Here are some tips for getting the most out of using AI marketing tools:



Provide Clear Inputs


AI tools are only as good as the information you provide them. Use previous examples of work that showcase your voice, brand, and style of writing in order to give the tool clear, specific prompts and inputs.


The more context and direction you provide upfront, the better the output will be.



Combine AI and Human Intelligence


AI works best when complimenting human intelligence rather than replacing it completely.


Leverage AI tools for automating repetitive tasks and drafting initial copy, but remember to also apply your own creative vision, strategy and review to the AI output.



Test and Optimize


Test different tools, prompts and use cases. Analyze the results and continually optimize your use of the AI tools over time for better outputs and performance.



Input, process, output, feedback loop diagram.


Summary


AI-powered tools have the potential to streamline various aspects of online course marketing, from content creation to the automation of repetitive tasks.


While AI marketing tools can automate tasks and improve results, it’s important to remember that AI outputs must be carefully reviewed by humans to ensure accuracy, relevance, and alignment with your brand voice and values.


When combined with a marketing strategy and human oversight, AI can be an incredible resource and asset for online course creators.



 

About the author


Wan Na Chun, Registered Dietitian

Wan Na is a registered dietitian and personal trainer. As a home-cook, she shares how to create nutrient-forward recipes that are flavorful and delicious on her YouTube channel (@onepotwellness) and blog (www.onepotwellness.com). She loves one-pot wonders, tropical fruits, and the smell of freshly roasted coffee beans.



 



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