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How To Sell An Online Course: Compelling Sales Page Example

Are you a course creator who is disappointed by your online course sales?

Having a successful sales page is crucial to turning things around and improving sales. 

Your sales page is a landing page that convinces potential students to purchase your course. From outlining your curriculum to showcasing social proof, this article will cover everything you need to know to boost conversions and attract more students to your online course. 

How To Sell An Online Course

Person sitting at laptop working on their course sales page copy

Crafting Your Sales Pitch

A strong sales page begins with a clear sales pitch that captures the attention of potential students and allows them to learn more about the course. When designing a strong sales pitch, keep the following in mind:

Clarity: Clearly communicate the main topic or benefit of the course.

Benefit-oriented: Highlight the value or outcome students will gain from taking the course.

Specificity: Be specific about what the course offers or solves.

Action-oriented language: Use words that prompt action or engagement from potential students.

Authority: Incorporate credentials or expertise to establish trust and credibility.

Conciseness: Keep the headline short and to the point for easy comprehension.

Catchiness: Use compelling language or phrasing to grab attention and pique interest.

Audience relevance: Tailor the headline to resonate with the target audience's needs or interests.

With the elements above in place, your sales pitch will set the stage for success and encourage potential students to explore your course further.

Designing Your Sales Page 

Your sales page design should provide a clear path for visitors to learn more information about the course and to enroll. Here are some key elements of a well-designed sales page: 

  • Use a clean layout with ample white space. 

  • Make key information like the course overview, testimonials, and payment options readily visible above the fold. 

  • Did you know that over 60% of website traffic comes from mobile devices?! Make sure your sales page is mobile-friendly, with call-to-action buttons and checkout optimized for smaller screens. 

Contents of an Effective Sales Page: 

Understanding the key contents of a compelling sales page is essential for driving conversions with potential students. Here are some sections to consider adding onto your sales page:  

Curriculum Overview

Dedicate a section to outline the curriculum and summarize the modules and core concepts covered. Provide brief overviews of each module to give prospective students a glimpse into the course content.

Meet The Instructor

Introduce yourself or the instructor by highlighting relevant credentials and backgrounds.  This is a great opportunity to show the reasons why students should trust and learn from the instructor.

Social Proof

Display social proof elements like ratings, reviews, testimonials, and student success stories.  This can be a great way to build trust and credibility with prospective students.

Frequently Asked Questions

Incorporate a section for frequently asked questions (FAQs) about the course to address potential customers' concerns directly, alleviate doubts, provide clarity, and instill confidence in their decision to purchase.


State the course investment upfront and offer a payment plan to improve affordability. You can also offer limited-time special pricing or bundled discounts to incentivize prospects to enroll.

Enrollment options for an online course.

Tips for Optimizing Your Sales Page

When it comes to optimizing your sales page for maximum effectiveness, there are several key strategies you can implement to improve conversion rates.

SEO Optimization

Person sitting with laptop open to Google.

SEO best practices help more prospective students discover your course organically in search engines like Google. This includes performing keyword research to optimize page content and meta descriptions or writing blog posts and articles to build domain authority and relevance.

Regular Updates

Revisit your sales page regularly to implement improvements and keep content current. 

Add new testimonials, replace outdated course examples, fix broken links, and refine based on recent conversion trends.

It is also a great idea to have different page variations that allow you to evaluate which one converts visitors into students at the highest percentage. For example, you may test a longer versus shorter page, different headlines or positioning of testimonials, or higher versus lower pricing tiers. 


An effective online course sales page clearly conveys the benefits and results your course provides. Compelling copy and clear design of a sales page work together to convince visitors to invest in your course. Applying these tips will help you create a sales page that enables you to sell your online course successfully.


About the author

Wan Na Chun, Registered Dietitian

Wan Na is a registered dietitian and personal trainer. As a home-cook, she shares how to create nutrient-forward recipes that are flavorful and delicious on her YouTube channel (@onepotwellness) and blog ( She loves one-pot wonders, tropical fruits, and the smell of freshly roasted coffee beans.


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